Service Innovation Technology Applied by Halal Tourism Operators in Thailand

Abstract

The outbreak of the epidemic in 2019 has had a severe impact on the world, particularly on the tourism sector, which has been directly impacted by tourists from both abroad and within the country. You are unable to travel normally. Tourism businesses must find a way to recover to survive. Tour operators employ a variety of strategies to revitalize Halal Tourism operators. Quantitative research was chosen by the researcher. A survey was conducted to ascertain the degree of agreement among tour operators regarding the factors of technological innovation in service to aid in their recovery. A sizable number of people responded. According to Krejcie and Morgan's theory, researchers were randomly selected from a 381person sample size, and the evaluation was conducted via an online survey.