The impact of competitive advantage to the firm performance in construction sector

Abstract

The objective of this research is to investigate the evolution and application of the electronic customer relationship management (e-CRM) theory, project innovation (PI), project organizational culture (BO), and the dynamic ability (KD) to increase competitive advantage (KB) and its implications for business outcomes (KP), with the size of construction companies in Indonesia serving as a moderator. In 2016, Indonesia's construction industry was the fourth greatest contributor to the country's gross domestic product (GDP). On the other hand, the lack of competitiveness of the company has resulted in inefficiencies in production, which in turn have contributed to a slower growth rate in the construction industry. In this study, quantitative methodologies were utilized, and an online questionnaire was administered to a total of 200 participants from PT BCI Asia. Modeling structural equations is what is done in the process of data analysis (SEM). According to the findings of this research, it was discovered that (1) e-CRM, PI, and KD all had a major impact on family planning; 2) While PI, BO, and KD all have an influence on KP, e-CRM does not significantly contribute to the effect; (3) The presence of KB has a considerable effect on CP in Indonesian construction enterprises; (4) The influence that e-CRM, PI, BO, and KD have on KP is mediated by KB; and (5) The scale of the company helps to mitigate the effect that family planning has on CP.