Reliability-Aware Multilingual Sentiment Analytics for Agricultural Market Intelligence

Abstract

Public opinion on online platforms now plays an important role in agricultural markets, which have always been unpredictable. Although sentiment analysis has been widely applied to agricultural texts, most existing studies typically focus only on classification accuracy without connecting results to actual market intelligence systems, especially in multilingual contexts. This paper introduces a reliability-aware transformer-based framework for analyzing sentiment in agricultural market intelligence across multiple languages. The framework leverages weakly supervised multilingual transformers to extract sentiment signals from large-scale unlabeled Thai and English texts about major agricultural commodities found online. To enhance robustness under weak supervision, the framework incorporates reliability-aware mechanisms, including confidence-based pseudo-label filtering, cross-source consistency refinement, and expert-guided calibration to reduce noise and account for bias between different data sources. Sentiment predictions are further aligned with market intelligence objectives through reliability-weighted aggregation, yielding interpretable sentiment indices that enable cross-lingual and cross-source comparability. We tested the framework extensively using a multilingual agricultural corpus derived from social media and news coverage of agriculture. The results show consistent improvements over both classical machine learning approaches and standard multilingual transformer baselines. Additional ablation studies and sensitivity analyses confirmed that reliability-aware mechanisms, particularly confidence thresholding, play a crucial role in getting the right balance between label quality and data coverage. Overall, the results indicate that reliability-aware multilingual sentiment analytics provide robust and actionable insights for agricultural market monitoring and policy analysis.