Customer Adoption and Satisfaction towards Mobile Banking

Abstract

Mobile banking has provided phenomenal growth to banking sector. Mobile banking is boon of technology that is not limited to communication model as it is an emerging digital channel to provide banking services. After Phone and net banking now it is the mobile banking that is third era of technology innovation. India is second largest mobile base subscriber country that result into increased mobile banking users. The usage of mobile banking has increased at faster rate after demonetization which enforced the financial sector to come up with new mobile banking channels to provide convenience to its customers and to make the banking accessible to all either at minimum or at no extra cost. This paper accentuated on the Demographic factors which can affect the usage of mobile banking. It also emphasizes on reasons for adoption of mobile banking and to study the customer satisfaction towards mobile banking.