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Analysing Youtube Mid-Rolls Advertising Factors on Watchers’ Purchase Intention of Online Travel Agent During Covid-19 Pandemy

  • Saputro D
  • Gunawan J
  • Apriyansyah B
  • et al.
Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021) (2022) 202
DOI: 10.2991/aebmr.k.211226.001
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Abstract

The use of mid-roll advertisements on YouTube keeps on increasing, along with the increasing number of YouTube viewers. Especially with the COVID-19 pandemic which has caused …

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APA

Saputro, D. B., Gunawan, J., Apriyansyah, B., & Prihananto, P. (2022). Analysing Youtube Mid-Rolls Advertising Factors on Watchers’ Purchase Intention of Online Travel Agent During Covid-19 Pandemy. In Proceedings of the 3rd International Conference on Business and Management of Technology (ICONBMT 2021) (Vol. 202). Atlantis Press. https://doi.org/10.2991/aebmr.k.211226.001

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