'Maximum output for minimum input': 1G3B and the reterritorialization of a Finland-Swedish metal identity on the Internet

Abstract

This article discusses the industrial and cultural consequences of the digitalization of music by studying the heavy metal band 1G3B, whose activities are characterised by a very special Finland-Swedish dialect and an uncompromising DIY ('Do It Yourself') attitude. These technological developments have offered the band hitherto unforeseen opportunities to produce and distribute its marginal music. On the other hand, digitalization has not changed all the old economic preconditions or cultural ideals that still permeate their activities. One of the most important consequences of technological developments is the possibility to combine an alternative DIY approach with a reconstructed local identity on the Internet.