Social Media Marketing Experts’ Perceptions Regarding the Capabilities of a Future Artificial Intelligence Software

Abstract

The increasing interest in Artificial Intelligence’s impact on Social Media Marketing creates huge opportunities for software providers, whose innovative technologies would be broadly implemented by marketers. This article outlines the results of an exploratory research focused on 100 Social Media Marketing experts (digital agencies’ owners, marketers and freelancers) that assessed the forthcoming AI Media software capabilities, based on social media analytics, reflecting audience, image and sentiment analyses. The goal of this paper is to analyze the ranking of twelve capabilities proposed for the future AI Media software, as they were perceived by the respondents included into the research sample.