Ayurveda and the Economy: Exploring their Interconnected Growth Paths in India

Abstract

Ayurveda is an ancient system of medicine in India. It. The Ayurvedic industry makes significant contributions to multiple sectors, including healthcare, pharmaceuticals, agriculture, tourism, exports, and employment and thus plays a crucial role in the country's economic landscape. The rapid growth of the global wellness market, increased government support, and consumer preference for natural remedies have further strengthened the economic relevance of Ayurveda. This paper explores the various ways Ayurveda interlinks with the economy, analyzing its impact on GDP, trade, rural livelihoods, and sustainable development.