Implications of the Progression to Sustainable Public Transportation: An Insight into Modern Jeepney Shift from the Philippines

Abstract

Modern jeepneys represent a notable step forward in the Philippines’ modernization efforts. However, there is a need for further study since this has caused a lot of criticism in the country, and no studies have established its service quality and the behavioral intentions among passengers. This study assessed the factors influencing passengers’ intention to use modern jeepneys, employing a higher-order reflective construct using partial least square structural equation modeling. An online questionnaire gathered data from 502 commuters using modern jeepneys, employing convenience sampling for a diverse sample. Significant relationships (p-value < 0.05) were found between service quality (β: 0.559), attitude (β: 0.169), perceived behavioral control (β: 0.183), and behavioral intentions (β: 0.160), with assurance emerging as the most influential factor for higher-ordered constructs (β: 0.869). Meanwhile, satisfaction’s significant influence on behavioral intention was highest for lower-ordered constructs (β: 0.673). The study underscored the importance of building trust with passengers, prioritizing safety and security, and integrating modern jeepneys with traditional designs to enhance commuter experiences and promote modernized and sustainable transportation alternatives. It highlights the critical role of providing high-quality service in fostering positive intentions toward using modern jeepneys and its utilization. Despite the backlash of the majority on the redevelopment of traditional jeepneys, results presented that passengers are more inclined to use public transportation based on travel experiences rather than societal approval. The study offers theoretical and practical implications for future works and government organizations, transportation management, and modern jeepney manufacturers, emphasizing the importance of improving service quality.