Marketing Strategy Behind the Pop MartBased on 4C and 4P

Abstract

Pop Mart is a solid Chinese company famous for its "blind box" toys. The company's success comes from its innovative marketing approach, characterized by its "blind box" format, which combines surprise with cultural relevance. In China, Pop Mart is popular among both teenagers and adults. During the past few years, their mall stores were usually full of customers. In this research paper, we will analyze the marketing strategy of Pop Mart and how its products attract customers of different ages. Furthermore, Pop Mart has many toys with different prices to satisfy different consumer groups. We will also introduce how they formulate the prices of different levels of their products. Pop Mart has many series of toys with different prices to satisfy different consumer groups. The company's success comes from its innovative marketing approach, characterized by its "blind box" format, which combines surprise with cultural relevance.