Value-drive design approach to envision speculative futures

Abstract

This paper presents a design approach that brings together speculative design, value-sensitive design, and emotion-based ethnographic method to identify value-experiences for the design of value-driven speculative futures. The paper discusses the approach in five steps; 1) emotion-based design ethnography, 2) visual mapping and value-extraction, 3) secondary research of technology and socio-cultural trends and filtering of technologies based on its interpreted value-experiences, 4) design of value-driven future scenarios, 5) materializing scenarios as discursive prototypes. We explore COVID19 pandemic as a context of research-through-design inquiry in developing this approach.