PlanRanker: Towards Personalized Ranking of Train Transfer Plans

Abstract

Train transfer plan ranking has become the core business of online travel platforms (OTPs), due to the flourish development of high- speed rail technology and convenience of booking trains online. Currently, mainstream OTPs adopt rule-based or simple preference- based strategies to rank train transfer plans. However, the insuf- ficient emphasis on the costs of plans and the negligence of con- sidering reference transfer plans make these existing strategies less effective in solving the personalized ranking problem of train transfer plans. To this end, a novel personalized deep network (Plan- Ranker) is presented in this paper to better address the problem. In PlanRanker, a personalized learning component is first proposed to capture both of the query semantics and the target transfer plan- relevant personalized interests of a user over the user's behavior log data. Then, we present a cost learning component, where both of the price cost and the time cost of a target transfer plan are emphasized and learned. Finally, a reference transfer plan learning component is designed to enable the whole framework of PlanRanker to learn from reference transfer plans which are pieced together by plat- form users and thus reflect the wisdom of crowd. PlanRanker is now successfully deployed at Alibaba Fliggy, one of the largest OTPs in China, serving millions of users every day for train ticket reservation. Offline experiments on two production datasets and a country-scale online A/B test at Fliggy both demonstrate the superiority of the proposed PlanRanker over baselines.