Organizational Learning and Competitive Advantage in Banking Sector of Pakistan

Abstract

Organizational learning is one of the major characteristic of high performing work systems. Organizations are depicted as intelligent organizations when they focus on constant organizational learning. In the dynamic era of digitalization, securing a competitive advantage over competitors has moved beyond the effective utilization of organizational resources to effective management of organizational knowledge. This research aims to study the impact of organizational learning as a competitive advantage in the banking sector of Pakistan. OLCA (Organizational learning and Competitive Advantage) model is applied and empirical evidence is collected from the banking sector of Pakistan. Reliability analysis, correlation, Mean, standard deviation, linear regression and step wise regression analysis are used to collect the statistical viewpoint. The results of the study show positive and reliable scores. The result of the study confirms the OLCA model comprehensions in the selected sector of study. The study concludes that rather focusing on increasing the resource efficiency to gain competitive advantage, organization must focus on organizational learning as a resource to gain a lasting competitive advantage.