Abstract
… for the mobile service providers to foster their marketing activities and boost the overall value offered to customers by minimizing prices, enhancing service quality, and offering new …
Cite
CITATION STYLE
APA
Hajar, M. A., Ibrahim, D. N., … Al-Sharafi, M. A. (2020). Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market. Journal of Global Business Insights, 5(1), 57–72. https://doi.org/10.5038/2640-6489.5.1.1125
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