Analysis of Agricultural Product Marketing Channels Based on Diversity under the Background of Big Data

Abstract

The emergence of big data technology has brought about a breakthrough change in agricultural product marketing concepts. Through analysis of agricultural product marketing channels, it has been found that the traditional single agricultural product marketing channel has hindered the development of the agricultural product market, and there are still intermediate links in the diverse marketing channels. There are many problems, such as lack of brand awareness. Therefore, the Internet, big data technology and artificial intelligence technology are needed to promote the diversified development of agricultural product marketing subjects, agricultural product wholesale markets, agricultural product transaction methods, agricultural product logistics and agricultural product brand building.