Competitive advantage effects on firm performance: a case study of startups in Thailand

Abstract

This research had the primary objective to study the causal factors of technological capability and interorganizational collaboration that affect competitive advantage of startups in Thailand. This research was a mixed methods research that encompassed both qualitative and quantitative tools through the use of in-depth interviews and questionnaires. The sample employed in this research consisted of entrepreneurs and executives of startups in Thailand that were selected using a stratified random sampling method. A path analysis was used to analyse the obtained data in order to validate the research findings. From the obtained results, it became evident that the causal factors of technological capability and interorganizational collaboration had a direct positive effect on the competitive advantage of startups, and competitive advantage had a direct positive effect on the performance of startups in Thailand. Furthermore, it was apparent that technological capability and interorganizational collaboration had a direct effect on the performance of startups in Thailand, whereby all of the foregoing effects were statistically significant.