Marketing Innovation through the Identification of Business Model Canvas in Order to Enhance the Competitiveness of Micro, Small, and Medium Enterprises in Bondowoso Regency

undefined; Supriono Supriono; Al Musadiq; Topowijoyo Topowijoyo

Journal ArticleOPEN ACCESS

Marketing Innovation through the Identification of Business Model Canvas in Order to Enhance the Competitiveness of Micro, Small, and Medium Enterprises in Bondowoso Regency

Supriono S
Musadiq A
et al.

International Journal of Social and Local Economic Governance (2016) 2(2) 118-126

DOI: 10.21776/ub.ijleg.2016.002.02.3

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Abstract

This study focused on the identification of marketing innovation model using the Business Model which was introduced by Alexander Osterwalder. The preparation of the marketing innovation model was based on the data and information obtained from interviews and …

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CITATION STYLE

APA

Supriono, S., Musadiq, A., & Topowijoyo, T. (2016). Marketing Innovation through the Identification of Business Model Canvas in Order to Enhance the Competitiveness of Micro, Small, and Medium Enterprises in Bondowoso Regency. International Journal of Social and Local Economic Governance, 2(2), 118–126. https://doi.org/10.21776/ub.ijleg.2016.002.02.3

Marketing Innovation through the Identification of Business Model Canvas in Order to Enhance the Competitiveness of Micro, Small, and Medium Enterprises in Bondowoso Regency

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