Factors of Sustainable Firm Performance and the Mediating Role of Strategic Opportunity Recognition: A Conceptual Study

Abstract

The significant role of Small and Medium Enterprises (SMEs) in economic development has been acknowledgedand focusedfor a very long time.They dominatethe business establishment around the world. The current challenging and volatile business landscape has called for greater scrutiny to identify survival toolkit for SMEs, given that SMEsarevery much important to the dramatic economic changes. Thus,understanding practices that may damage business success is needed urgently. With this crucial and critical situation, it is the time now to identify an alternative approach to understand practices that lead to business success. The purpose of this study is to concentrate on the influence of strategic entrepreneurship (SE) which is manifested in exploration activities only that in-turn represented by strategic opportunity recognition construct, on sustainable SMEs performance in Malaysia. This paper is an attempt to address this challenge by developing a framework for the assessment of recognizingthe important role of SE in efficiently contributing to the achievement of Sustainable Firm Performance