ESTRATÉGIA E JAZZ: UM NOVO PROCESSO DE FORMULAÇÃO ESTRATÉGICA

Abstract

What strategy really means and how strategies are created has been an emerging topic in the field of management. This article’s main purpose is not to create a new division, but get together the theme, in order to consider strategy as a sequence of moments, that starts from strategic intent and planning, but allows the derivative behavior. The main conclusion is that the metaphoric comparison between strategy making and jazz, which some basic element of jazz performance, as experimentation and improvisation, join the collective notes, in order to bring magic moments to the audience. Improvisation and experimentation are related with jazz evolution, in which the significant and well-succeed derivative situations changed the music in a modern way, without loosing its temper. This occurs in companies as well, where tries and improvisations can bring strategic evolution. Key Words: Strategy Making. Derivative Strategies. Jazz.