Analysis entrepreneurial literacy and entrepreneurial leadership to entrepreneurial intention of students in Bandung city

Abstract

Entrepreneurial literacy is one of the university's efforts in providing entrepreneurship education for youth. One of the goals is to increase understanding and create new entrepreneurs at the university levels. The Universities are not only improving the Entrepreneurial Literacy, but they also have to strengthen their student entrepreneurial leadership to be able to born young entrepreneurs who are more vision and have clear entrepreneurial intentions in running their business. The problem of this study is to determine the effect of Entrepreneurial Literacy and Entrepreneurial Leadership on the Entrepreneurial Intentions of students who take entrepreneurship courses at a university in Bandung City. The research method used quantitative research with the independent variables that are Entrepreneurial Literacy (X1) and Entrepreneurial Leadership (X2) meanwhile the dependent variable is Entrepreneurial Intention (Y). This research was conducted at a university in Bandung and took 267 samples of university students in Bandung using purposive sampling methods. The analysis technique in this study is multiple linear regression. The results of this study concluded that the Entrepreneurial Literacy, Entrepreneurial Leadership and Entrepreneurial Intention of students in the university were considered good. Partially and simultaneously, Entrepreneurial Literacy and Entrepreneurial Leadership have a significant effect on Entrepreneurial Intention.