Journal ArticleOPEN ACCESS

Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall

  • Park E
  • Kang E
Fashion & Textile Research Journal (2016) 18(2) 158-166
DOI: 10.5805/sfti.2016.18.2.158
N/ACitations
Citations of this article
11Readers
Mendeley users who have this article in their library.

Abstract

This study investigates the impact of fashion product attributes and mobile shopping mall attributes on impulse buying behavior and mobile shopping satisfaction. The findings provide new information to marketers on marketing strategy for mobile shopping malls. We …

Cite

CITATION STYLE

APA

Park, E., & Kang, E. (2016). Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall. Fashion & Textile Research Journal, 18(2), 158–166. https://doi.org/10.5805/sfti.2016.18.2.158

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free