Understanding Firms’ Corporate Social Activity Choice Decisions: A Conceptual Framework

Abstract

It has been long observed that firms make choices among corporate social activities. However there is limited research that shows how firms make those choice decisions and what factors determine the outcome. This paper intends to help fill the gap. Based on the insights from the literature review, the authors suggest a conceptual framework that identifies the factors that would drive a firm's corporate social activity choice. From these factors the authors advance research propositions that discuss the potential relationships with corporate social activity choice decisions, suggest methods and provide a questionnaire that could be a useful tool for further research. Further research can focus on the empirical validation of the suggested research framework and testing the propositions in the off-shoring/outsourcing context.