Online Information Seeking and Searching Behavior of First Time Southeast Asian Fathers

Abstract

Pregnancy-related information-seeking behavior of fathers is well-researched in developed countries. However, there is limited information on this from developing countries, especially in Southeast Asia. This proposed research study intends to examine the online information-seeking and searching behavior of first-time expectant Southeast Asian fathers when searching for pregnancy information. We explore fathers' Online Pregnancy-Related Information Seeking Behavior (OPRISB) based on the theoretical framework of information-seeking and searching behavior. The results of this research study could potentially benefit content creators of pregnancy information in designing and presenting pregnancy information aimed at Southeast Asian fathers.