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What in the World is Public Relations?

  • Watson T
Palgrave Macmillan UK, (2015), 4-19
DOI: 10.1057/9781137404381_2
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Abstract

This chapter analyzes the antecedents, springboards and restraints that have shaped the development of public relations (PR) in more than 70 countries. Based on data from chapters in the preceding five books in the series, it proposes three common antecedents of PR...

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APA

Watson, T. (2015). What in the World is Public Relations? In Perspectives on Public Relations Historiography and Historical Theorization (pp. 4–19). Palgrave Macmillan UK. https://doi.org/10.1057/9781137404381_2

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