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Journal ArticleOPEN ACCESS

Consumer adoption of online grocery shopping in South Africa

  • Musikavanhu T
  • Musakuro R
SA Journal of Information Management (2023) 25(1)
DOI: 10.4102/sajim.v25i1.1637
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Abstract

… to use a modified technology acceptance model (TAM) as the … Technology acceptance model is widely accepted and proven to be a good framework to explore technology adoption (…

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APA

Musikavanhu, T. B., & Musakuro, R. N. (2023). Consumer adoption of online grocery shopping in South Africa. SA Journal of Information Management, 25(1). https://doi.org/10.4102/sajim.v25i1.1637

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