Factors affecting the use of mobile news applications

Abstract

The objective of this study was to analyze the factors that influence the use of mobile news applications. The research model used in this study was adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT). This study was classified as a quantitative study with data processing using Structural Equation Modeling (SEM). The results of this study indicated that the Perceived Visual Attractiveness, Perceived Enjoyment, Performance Expectancy, and Effort Expectancy had a positive effect, but Image has no positive effect on Behavioral Intention in using mobile news applications. Also, perceived Behavioral Control and Behavioral Intention have a positive effect on Use Behavior.