The effects of different types of retrieval cues on the recall of names of famous faces

Abstract

The present study investigated the effects of cues on subjects' abilities to retrieve the names of famous faces that they had previously been unable to recall. In Experiment 1 subjects were presented with a second photograph of the celebrity, or biographical information about the celebrity, or the celebrity's initials. Each type of cue produced a quite different pattern of recall. Biographical information was least likely to elicit the name when the subject already knew the celebrity's occupation, and most likely when subjects found the face familiar only. Conversely, initials were more likely to elicit the name when the occupation was already known than when the face was at first found unfamiliar or familiar only. Rather surprisingly, no significant differences were observed when a new photograph was used as a cue. In Experiment 2, the effects of a new photograph were compared with a condition in which the same photograph was presented twice. A new photograph was beneficial when subjects had previously found the face unfamiliar and when they found the face familiar only, but not when they knew the occupation. It is argued that these, as well as other aspects of the results, generally support the view that successive, but distinct stages are involved in face recognition, consistent with the model put forward by Bruce and Young (1986). © 1988 Psychonomic Society, Inc.