When will we stop studying innovations in organizing, and start creating them?

Abstract

Rather than being passive observers and analysts of innovations in organizing, I argue that we can advance organizational science by prototyping and piloting new forms of organizing. While this may be a radical departure from our conventional ways of studying organizations, I believe that the return is worth the risk, particulary in a normatively oriented field like organizaion design. Equally important, recent conceptual and methodological advances actually make this possible.