Analysis on adjective suki and its co-occurrences in Japanese Youtube's comment

Abstract

Youtube is one of the most famous video-sharing and social networking platforms in the world. Due to its comment section function, Youtube also plays a role in describing the perception and reaction of the general public. This study aims to examine the discourse prosody found in the adjective suki and its co-occurrences. This is a mixed-method research where corpus linguistics is used for quantitative data analysis and, discourse prosody for the qualitative method. The Youtube comments chosen are five videos from Japan's number one Youtuber, Hajimeshachoo in January 2020. Only the first 24 hours comments were picked. The findings show that the adjective suki is the most significant na-adjective used in the Youtube comments gathered. Na-adjective mainly co-occurred with an adverb that modified the adjective suki mostly to elevate the sense of likeness, adoration, or fondness of the content and/or creator of the video. The adjective suki can have both positive and negative discourse prosody depending on its co-occurrence.