A researchon consumer preferences towards Pantanjali products

Abstract

There is a great need to help and protect our environment. To certain extent this can be achieved by preferring Green products. Patanjali is one such brand that encourages green Products. The present study focuses on identifying the factors influencing Consumer Preference towards Patanjali products and examines the influence of Age and Gender towards the consumer preference. The data is collected through the method of questionnaire with a Sample size of 200 respondents through Random Sample technique at ECIL area, Hyderabad. An hypothesis framed to examine if there is no significant influence of Age and Gender on Consumer Preference of patanjali products.