Los gabinetes de prensa institucionales de los ayuntamientos españoles en internet

Abstract

The influence and importance of institutional press office have grown on the media agenda making increasingly. On local governments this growth is so weighty that net tools or new ways such as communities or external consultants are been engaged in order to expand their message. Nevertheless, are local government press offices genuinely institutional or just a replication of specific political party interests? Some traces on the conformation and dynamics of these departments, as well as on the transmitted message, lead us to suspect that the reason of these offices is not the democratic purpose of the information but political propaganda. Present research proposes a insightful approach to the local government on line press office performance.