Individual Differences in Self-Enhancement and Self-Protection Strategies: An Integrative Analysis

Abstract

Research has identified a large number of strategies that people use to self-enhance or self-protect. We aimed for an empirical integration of these strategies. Two studies used self-report items to assess all commonly recognized self-enhancement or self-protection strategies. In Study 1 (N=345), exploratory factor analysis identified 4 reliable factors. In Study 2 (N=416), this model was validated using confirmatory factor analysis. The factors related differentially to the key personality variables of regulatory focus, self-esteem, and narcissism. Expanding this integrative approach in the future can reveal a great deal about the structure and dynamics of self-enhancement and self-protection motivation. © 2010, Copyright the Authors. Journal compilation.