Importance of social responsibility: An employee standpoint

Abstract

The present study revolves around the key theme of importance of social responsibility and to recognize the employees’ viewpoint on the social initiatives taken up by the firm. How do the employees relate to Corporate Social Responsibility (hereafter CSR) in terms of its importance and benefits to self as well as the organization? In this paper the researcher attempts to explore the perspective of managers/executives/administrators across various sectors. Their sentiments towards CSR, especially its benefits and its importance are analyzed. A questionnaire developed by the researcher was administered to capture the responses of the participants. The data sample consisted of 336 managers/executives/administrators from firms based in and around Pune region. The findings depict that effective implementation of CSR initiatives may lead to lowering of attrition levels in the firm. Also, employees believe that fair remuneration would be an ideal indicator of whether an organization is socially responsible or not. Results of the exploratory research draw attention to the inevitability of CSR aiding ethical behaviors amongst employees. Nurturing the importance towards CSR in employees and ensuring relevant benefits to the firm is the need of the hour. This research article has vital inferences for firms and their managers, especially as it relates to the viewpoints of the internal stakeholders towards CSR. Some explanations as well as limited generalizations and implications are developed thereof.