Ethical demands for responsable journalism in the context of artificial inteligence

Abstract

The irruption of the widespread use of artificial intelligence in the field of communication and specifically in journalism shows a chiaroscuro result that should be analyzed from a critical perspective. The paper takes a critical look at the revolution that the growing presence of artificial intelligence is causing in journalistic methods and results, affecting its guarantees of quality and excellence. The text argues that it is necessary to critically approach the current impact, as well as the potential, that this presents for professionals, organizations and society, and proposes to do so from the hermeneutic-critical method of applied ethics. The study is structured in two parts. The first part takes an approach to the irruption of artificial intelligence in the practice of journalism, explaining the recommendations offered by different bodies to guide the incorporation of artificial intelligence in the practice of communication, specifically in journalism. The second part identifies the main ethical risks, recommendations and ethical principles for dealing with them through ethical self-regulation.