THE ROLE OF AIRPORT RETAILING IN BUILDING RESILIENT AND SUSTAINABLE AIRPORT BUSINESSES

Abstract

Globally, airports are under growing pressure to enhance their resilience, foster growth, and ensure sustainability. In this context, non-aeronautical revenue has become vital in establishing prosperous airport businesses. This revenue encompasses income from activities outside core aviation operations, including retail activities, parking, and real estate. Through a thematic synthesis, this research integrates existing airport retailing literature by examining 19 selected studies published between 2021 and 2024. The study highlights key themes already explored and identifies areas that require further investigation. It was found that current research mainly focuses on food and beverage outlets and duty-free stores as primary retail revenue sources. Future studies should consider the impact of emerging technologies on airport retailing and examine passenger behaviour. This study aims to provide valuable insights into the evolving landscape of airport retailing amidst changing industry trends.