Resident acceptance of wind farms - An emerging tourism market in China

Abstract

The concept of analyzing images captured by tourists before, during, and after a tourism experience is not something new to the field of tourism. Now for over forty years, the power of images captured prior to, as well as formulated during and post-event, have been associated with an individual's destination selection process (Gartner, 1994). This study conducted in China reviewed tourist blog posts which included photos posted to Baidu.com. The content analysis of the posted photographs and corresponding statements yielded four type of tourists: educational tourists, holiday tourist, romantic tourist, and nature tourist. Given the presence of these preliminary findings it appears that governmental tourism marketing activities should include wind farming as part of their national campaign.