Industrial Tourism: An Introduction

Abstract

Industrial tourism has become increasingly popular in recent years, particularly in India. From power stations to distilleries and rope makers to chocolate manufacturers, all sorts of sites are opening their doors to the public. The automotive industry in particular is attracting considerable interest with production sites welcoming thousands of visitors every year. This article gives a brief overview of the concept of industrial tourism and lists the benefits. Studies on four different sites are presented, outlining their visitor profiles, economic benefits and marketing activities.