The analysis of color is frequently an im- portant consideration when determining the efficacy of a variety of postharvest treat- ments. Consumers can easily be influenced by preconceived ideas of how a particular fruit or vegetable should appear, and mar- keters often attempt to improve upon what nature has painted. In spite of the signifi- cance of color in our work, however, many researchers continue to analyze this charac- teristic inappropriately. The confusion that results is unnecessary; easily computed and readily understood measures are available to clarify color descriptions for researchers and marketers alike.
CITATION STYLE
McGuire, R. G. (2019). Reporting of Objective Color Measurements. HortScience, 27(12), 1254–1255. https://doi.org/10.21273/hortsci.27.12.1254
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