Accurate Marketing Algorithm of Network Video Based on User Big Data Analysis

Abstract

Due to the continuous progress of the era of mega data, it is more and more important to carry out accurate marketing of online video. Based on the analysis of users' big data, this paper proposes and implements an online video precision marketing algorithm, which provides a reference for the precision marketing strategy of video websites. This paper introduces the concept and characteristics of precision marketing and analyzes the application forms of precision marketing of video websites. It also summarizes the operation system, operation mode of precision marketing, and the influence of online video advertising on enterprises and users. In order to realize the accurate marketing of big data, it needs to be carried out from three parts: data collection, data analysis, and marketing plan formulation and implementation. Through continuously collecting customer data, it gradually and clearly acquires the characteristics of customers and constantly dynamically adjusts the marketing strategy to customers, so as to accurately conduct video marketing to customers and greatly improve the marketing efficiency. In order to test the effectiveness of the marketing algorithm in this paper, we conducted an experiment. The research in this paper has important practical value and reference significance for reducing the cost of video advertising of enterprises and improving the communication effect of online video advertising.