Research on Influencing Factors of Supply Chain Trust and Commitment Based on Transaction Cost and Social Exchange Theory

Abstract

In the past, the literature often mentioned the relationship of trust and commitment, and believed that the lack of trust among supply chain members would lead to poor performance in transaction costs. Some studies believe that specific assets, behavioral uncertainty, and information sharing in the transaction cost theory have an impact on the trust level of supply chain partners. Other studies have pointed out the satisfaction of transaction partners and the reputation of partners in the market in social exchange theory. The degree and the cognition of both parties to the transaction will also affect the performance of the supply chain. This study attempts to integrate the above two theories and proposes an overall model of the factors affecting trust and commitment, and then uses the structural equation model (SEM) to carry out measurement models, structural models and the overall model is tested, and the research results indicate that the trust level is significantly related to the commitment level, while the manufacturer’s investment in specific assets, the uncertainty of both parties’ behavior, and the cognition level of both parties in the transaction in the theory of social exchange are all significantly related to the level of trust. Negative correlation; in transaction cost theory, partners’ investment in special assets, information sharing, and social exchange theory, satisfaction with trading partners, trading partners’ reputation and trust levels are significantly positively correlated, research results can provide supply chain management. As a reference, we will carry out partnership maintenance and management decision-making options.