Journal Article

Store equity: reformulation of store equity dimensions

  • Alhidari A
  • Alassaf J
  • Al-Motawa A
The International Review of Retail, Distribution and Consumer Research (2020) 30(2) 213-232
DOI: 10.1080/09593969.2019.1615530
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Abstract

ABSTRACTWith the growing importance of retailers and the realization that brands are among retailers’ most valuable assets, store equity has become a management priority. Store equity has been reco...

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Alhidari, A. M., Alassaf, J., & Al-Motawa, A. (2020). Store equity: reformulation of store equity dimensions. The International Review of Retail, Distribution and Consumer Research, 30(2), 213–232. https://doi.org/10.1080/09593969.2019.1615530

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