Solid as a Rock: Media Portrayals of Cross-Border Activities

Abstract

Much has been said and written about the importance of cross-border activities. With the process of opening up the borders, these cross-border activities became increasingly intense. Nevertheless, much less has been revealed on media portrayals of cross-border activities. The purpose of this article is to analyse, assess, and interpret regionally orientated contributions that deal with cross-border activities and are broadcasted within the national TV reporting in Czechia. While material or tangible aspects of cross-border activities have been traditionally examined thoroughly, the media reflection of those activities has not been captured in an adequate manner so far. The article deals with the issue from both quantitative and qualitative points of view. This complementary view is useful from the perspective of the interpretation of findings. Moreover, such an approach largely helps to fill in the existing research gaps. It has been found out that media portrayals of cross-border activities are inadequate from both quantitative and qualitative perspectives and barely reflect genuine processes related to cross-border interactions in real circumstances. Taking into account the general importance of cross-border activities and processes for developments of whole territories, less plastic media capturing of these activities and processes might seem surprising.