Ecotourism in Sustainable Regional Marketing

Abstract

Attention is paid to ecotourism as a fundamental element of sustainable destination marketing. The concepts of territory branding and sustainable marketing are disclosed. The problem of development of ecological tourism in the regions is touched upon. Based on the analysis, it was revealed that the demand in the field of tourism in the regions is increasing due to the development of ecotourism. Models of sustainable marketing are given and a unique own model of ecotourism, considered through the prism of the Galanchozhsky district of the Chechen Republic, is defined. It is shown that the Galanchozh region is the most promising direction for the development of tourism in the region, both in terms of protecting the natural and cultural and historical heritage, and in terms of making a profit from this and developing the entire touristdestination. The applied significance of the study lies in the possibility of using the findings to establish the ideological, epistemological and methodological foundations for the development of ecological tourism and branding of territories.