PREFERENSI NASABAH NON-MUSLIM TERHADAP BANK SYARIAH (Studi pada Bank Syariah Mandiri Cabang Palangka Raya)

Abstract

Bank Syariah Mandiri 'Palangka Raya branch in 2010 was up to the point: the most customers were non-loading religious customers, 70% of which were non-Muslim clients and 30% were Muslim customers. The question is, why are there more non-commissioned communities who prefer to transact in Bank Syariah Mandm 'Palangka Raya and "to Muslims. Peneh'ti is interested in conducting studies that focus on the preferences of non-customer customers of Mandiri Bank Syariah Branch Palangka Raya The purpose of this study is to describe the frequency of the study, the study uses a qualitative method approach.The results of this study show that preferential non-mushroom customers to the Bank Syariah Mandm branch of Palangka Raya are customary because the service of bank employees is good and friendly, facility expressions, not many queues like old banks, and benefits that customers get.The non-formal customer response to the Bank Syanah Mandiri branch of the Palangka Raya branch is common because it is almost the same as other bank products. and mustim tend to run in the Bank Syanah Mandiri, Palangka Raya branch, yam; ek factor internal and internal factors. The encouragement or motivation of customers to transact at Bank Syariah Mandm 'Palangka Raya Branch is not due to religious motivation or consideration (halat / haram). This reality reinforces the view that religious factors (abortion / haram) are not the main consideration in the selection of Islamic banks. This does not mean to consider religious considerations or Islamic issues in them. But the safat of rationality influences the natural freedom of customers in choosing banks to transact and get the expected benefits.