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Towards Branding Kupang City: Local Community Perception

  • Pellokila I
  • Riwu L
  • Kabu M
Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021) (2022) 647
DOI: 10.2991/assehr.k.220301.031
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Abstract

… We used a descriptive qualitative approach to identify and describe peoples’ perceptions towards the efforts of city branding in the formation of the city branding of the city of Kupang by …

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APA

Pellokila, I. R., Riwu, L., & Kabu, M. (2022). Towards Branding Kupang City: Local Community Perception. In Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021) (Vol. 647). Atlantis Press. https://doi.org/10.2991/assehr.k.220301.031

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