Environmental journalism as a management tool for poverty reduction: Considerations on Albanian current developments

Abstract

The paper is conceived on an empirical study explaining the relationship between different actors dealing with environmental and poverty reduction issues, such as journalists, NGOs as well as educational institutions, aiming to raise the public awareness and participation while proposing concrete policies for improvement. Interviews and surveys have been conducted to better understand if the link between the environmental communicators and the civil society is actually at the level of efficiency it should to bring the significant change they are expected to. As current developments stress the linking environmental concerns with poverty reduction measures for sustainability, the study answers questions on the level of knowledge and training journalists gain since during their higher education as well as through common environmental focused activities with local environmental NGOs. Conclusions raise problems about lack of proper specialization of journalists, and the need for a better cooperation between different stakeholders in order to achieve sustainability and concrete results.