MODEL BISNIS KANVAS DOC AYAM KAMPUNG PT PQR

Abstract

The poverty reduction program by the Indonesian government in 2018-2019 had appointed PT. PQR as the distributor of native chicken DOC. This study aimed to analyze the current PT PQR business model and improve the business model. The study used the Business Model Canvas. The fidings were the followings. The Customer segment was classifid as a niche market with Government as the largest consumer, and the rest was native chicken farmers. The value proportion was to offer vaccinated DOC of native chicken form pure local strain that meets the consumers’ demand. Even though the most effective promotion and sales media was Facebook, PT PQR was unable to increase customer loyalty. The company income resources were sales of DOC, live birds, and fresh-cut native chicken. The main resources were machine, building facilities, and intellectual resources such as ISO management system, cooperation with some experts of BALITNAK and BPATP, and expert staff. The partnership was performed by the acquisition of resources and key activities. Key activities were production activity which relates to transportation from cages-egg reception, egg selection-fumigation-storage in cooling room-hatch-transfercandling-pull chick. The highest production costs of native chicken DOC were feed and vaccine costs. The improvement programs were increasing production capacity, increasing the number of employees, and cooperating with other native chicken companies.