Perspectives for development of rural tourism in the area of Novi Sad

Abstract

Novi Sad is the second largest city in the Republic of Serbia and the administrative center of the Autonomous Province of Vojvodina. On its surroundings there is a perspective area for development rural tourism. So far there have been launched some initiatives to develop rural tourism. These initiatives in conjunction with other elements of tourist supply can increase tourist offer. Rural tourism development should be based on the rich pension and out-of-pension tourist offer. What appears as a decisive factor in gaining competitive advantage in the tourism market is the opportunity to develop a wide variety of up-market tourist attractions. Presence of natural and human (anthropogenic) sources must be a marketing and management leading to achieve certain results. In this regard is the important role of the Tourism Organization of Novi Sad, local administrations and the private sector. The article emphasizes importance of public-private partnerships and management approach as a basis for gaining competitive advantage at the tourist market. Also, the paperwork provides an overview of resources that represent the potential for future rural tourism development. Expectations are that the complementary development with other forms of tourism, rural tourism will contribute to the overall economic development of this area.