Journal ArticleOPEN ACCESS

Customer Retention Activities Using IoT Data:

  • Kawamata H
  • Moriguchi T
Japan Marketing Journal (2020) 39(3) 125-136
DOI: 10.7222/marketing.2020.011
N/ACitations
Citations of this article
4Readers
Mendeley users who have this article in their library.

Cite

CITATION STYLE

APA

Kawamata, H., & Moriguchi, T. (2020). Customer Retention Activities Using IoT Data: Japan Marketing Journal, 39(3), 125–136. https://doi.org/10.7222/marketing.2020.011

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free