The Impact of Total Quality Management Multidimensional on Non-Financial Organizational Performance: An Empirical Investigation of Saudi Commission for Tourism and National Heritage Hotels

Abstract

This examination experimentally explores the most powerful components of all out total quality management (TQM) (top management support, customer focus, employees' participation, training and education, continuous process improvement, strategic planning, effective communication, and decision-making based on data and information) on the non-financial organizational performance measurements (job satisfaction, organizational commitment, and employee's creativity). The investigation involved 121 employees from different hotels, which are classified within the Saudi Commission for Tourism and national Heritage (SCTH) in Najran Region. Using multiple regression analysis, findings indicated that Effective communication followed by Top management support, Continuous process improvement, Employee participation, Decision-making based on information, Strategic planning, Training and education and finally by customer focus. Thusly, this current investigation's results can be prescribed to expand acknowledgment of the significance of human resource metrics in organizational performance.